Strategic
Committees

Strategic Committees are forums where Buy Side and Sell Side collaborate to define CIM strategy and find the right balance between resources, capabilities, and results.

Tasks of a Strategic Committee

  • Identify market needs, including media planning, consumer journeys and analysis requirements.
  • Define the scope and objectives of studies and set priorities.
  • Arrange budgets and financing of studies.
  • Evaluate proposals from Technical Committees and Taskforces.
  • Define access, exploitation and publication of data.
  • Seek consensus on all of the above aspects.
Types of Strategic Committees

Each Strategic Committee establishes regulations for the studies it oversees, setting out metrics, exploitation and publication modalities, and access and funding rules.

SC CPD (Cross-Media, Publishing, Digital)

Ensures a focus on the consumer and a cross-media and digital approach.

SC Listen, SC OOH, SC Watch

Oversee their respective media studies.

New committees

These can be established by the Board of Directors for specific studies.

Members of the Strategic Committees
Members of the strategic committees
TV & Video, Radio & Audio, Publishing, CrossMedia, Digital

Luc Eeckhout

UBA
Publishing, CrossMedia, Digital

Matthias Langenaeker

Omnicom Media Group
Publishing, CrossMedia, Digital

Patrick Van Dijck

Brightfish
TV & Video

Pieter Berger

EssenceMediacom
TV & Video

Quinten Galle

DPG Media
Publishing, CrossMedia, Digital

Rikkert Van Loo

Ads & Data
TV & Video

Rikkert Van Loo

Ads & Data
TV & Video, Radio & Audio, Publishing, CrossMedia, Digital

Sandrine Penninckx

RMB

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