Membership and CIM studies

Here you will find all the information on how to become a member, how to access data as an agency, or how, as a media or advertising sales house, to participate in our media studies.

CIM studies

Each study also has specific subscription modalities.

More information in the Annex of the Internal Regulations about the financing rules.

Hereunder you will find the forms for the different studies.

General

Application Individual Membership

 

You must use this form to submit a membership application. Complete the document, sign it, and return it by registered letter to the CIM (to the attention of the Chairman of the Board of Directors) and by email to finance@cim.be

General

Application Associate Membership

There is also an associate membership option reserved for:

  • creative agencies that have a contract with a media agency that is a CIM member,
  • subsidiaries in which the majority of shares (50% + 1 share) are held by a company that is already a CIM member,
  • freelancers who have a service contract with a company that is already a CIM member.

You will find this specific application form here. It must also be completed, signed, and sent by registered letter and email (see Individual Membership Application).

TV & Video

Overview documents for participation in the TV study (Dutch version)

You can use this overview to submit the necessary documents on time. All completed documents can be sent signed to tv@cim.be.

TV & Video

Overview documents for participation in the TV study (French version)

You can use this overview to submit the necessary documents on time. All completed documents can be sent signed to tv@cim.be.

TV & Video

TAM participation request new TV channel

TV channels can subscribe to the TAM (Television Audience Measurement) through this form.

TV & Video

Online Video Content participation request new TV channel

TV channels can also optionally request the measurement of online video content (OVC - Online Video Content) via this form.

TV & Video

TV - Approval capture by Proximus for GfK 

When submitting your participation request, you will also need to authorize telecommunications operators to measure the signal and TV picture quality. You can find the form for Proximus here, as well as answers to frequently asked questions.

TV & Video

TV - Approval capture by Telenet for GfK 

When submitting your participation request, you will also need to authorize telecommunications operators to measure the signal and TV picture quality. You can find the form for Telenet here, as well as answers to frequently asked questions.

TV & Video

For "Time Logging with program identification based on As Run files of the channel", there is a document concerning the prescribed specifications that the files must meet.

Radio & Audio

RAM participation request new radio station

Radio stations can subscribe to the RAM (Radio Audience Measurement) study. All completed documents can be sent signed to radio@cim.be.

Radio & Audio

Limited access to RAM Study results

Radio stations that do not wish to subscribe to the full study results can obtain limited access to the results in the form of fact sheets. Details of the content of these fact sheets and complete pricing information can be found in the attached document.

Radio & Audio

Access to Audio on Demand (AOD) and Radio Stream Monitor (RSM) Study Results - Dutch version

The financial conditions for accessing Audio on Demand (AOD) and Radio Stream Monitor (RSM) study results are governed by specific funding rules. More information is available in this document (Dutch version).

Radio & Audio

Access to Audio on Demand (AOD) and Radio Stream Monitor (RSM) Study Results - French version

The financial conditions for accessing Audio on Demand (AOD) and Radio Stream Monitor (RSM) study results are governed by specific funding rules. More information is available in this document (French version).

Radio & Audio

Radio Stream Monitor Modification Request

Form to request a change about the participation in the Radio Stream Monitor (RSM) study.

Digital

Subscription form CIM Internet study

The subscription form for measuring a website, application or player must be fully completed, signed, and sent by email to internet@cim.be, along with the official advertising rate card and the contact details of the advertising revenue recipient (the subscriber, an internal or external sales house). Registering for the CIM Internet audience measurement automatically implies your consent to be included in the MDB statistics. These collected data relate to Belgian media investments.

Digital

CIM Internet - Rate Card - Belgium (Dutch version)

The financial terms of this access for Belgian companies are subject to specific pricing. You can estimate the costs of participating in this study using the document "CIM Internet - Rate Card - België". Please note that this amount is only an estimate and may be subject to change.

Digital

CIM Internet - Rate Card - Belgium (French version)

The financial terms of this access for Belgian companies are subject to specific pricing. You can estimate the costs of participating in this study using the document "CIM Internet - Rate Card - Belgique". Please note that this amount is only an estimate and may be subject to change.

Digital

CIM Internet - Rate Card - Luxembourg (French version)

The financial terms of this access for companies based in Luxembourg are subject to specific pricing. You can estimate the costs of participating in this study using the document "CIM Internet - Rate Card - Luxembourg". Please note that this amount is only an estimate and may be subject to change.

Digital

CIM Internet Privacy Disclaimer (Dutch version)

Digital

CIM Internet Privacy Disclaimer (French version)

Publishing

Press Circulation Audit registration form (Dutch version)

Registration of a press title for Press Circulation Audit is done through this subscription form (Dutch version). This document must be completed, signed, and returned to the CIM by mail, along with a copy of the publication, the current advertising rate, and a detailed distribution plan. The letter should be addressed to the Chairman of the Board of Directors.

Publishing

Press Circulation Audit registration form (French version)

Registration of a press title for Press Circulation Audit is done through this subscription form (French version). This document must be completed, signed, and returned to the CIM by mail, along with a copy of the publication, the current advertising rate, and a detailed distribution plan. The letter should be addressed to the Chairman of the Board of Directors.

Publishing

How to Participate in Press Circulation Audit? (Dutch version)

Once your subscription has been accepted, there are two remaining steps: completing an annual declaration of honor for your publication and undergoing a first audit by the MICC auditing office. This audit will consist of a thorough verification of your publication's print run and distribution. This audit is conducted annually and covers the previous year.

For a list of supporting documents that MICC requires for its audits, please consult the document "How to Participate in Press Authentication?" (see Dutch version of the document 'Hoe deelnemen aan de echtverklaring').

Publishing

How to Participate in Press Circulation Audit? (French version)

Once your subscription has been accepted, there are two remaining steps: completing an annual declaration of honor for your publication and undergoing a first audit by the MICC auditing office. This audit will consist of a thorough verification of your publication's print run and distribution. This audit is conducted annually and covers the previous year.

For a list of supporting documents that MICC requires for its audits, please consult the document "How to Participate in Press Authentication?" (see French version of the document 'Comment participer à l'Authentification Presse').

Publishing

Participation Press Circulation Audit - tariffs 2026 (Dutch version)

The cost of having a press title audited by MICC depends on the distribution and the number of titles to be controlled.

You can download the currently applicable rates here (Dutch version).

Publishing

Participation Press Circulation Audit - tariffs 2026 (French version)

The cost of having a press title audited by MICC depends on the distribution and the number of titles to be controlled.

You can download the currently applicable rates here (French version).

Publishing

Belgian Publishing Survey registration form

To participate in the press audience study, your publication must be authenticated (Participation in the Press Circulation Audit). 

The registration form for the BPS press readership study must be duly completed and signed, then sent by email to pressaudience@cim.be along with the publication's logo (which must be included in the study questionnaire).

Ask the specific form to pressaudience@cim.be 

Out of Home

Subscription to the Out of Home study 

 

The conditions for benefiting from the results of the CIM Out of Home study are as follows: CIM membership and payment of annual participation fees for the CIM Out of Home study. These fees fund the development of the study and are determined based on the turnover of the participating agencies.

To register for the CIM Out of Home study, please contact outofhome@cim.be.

Publishing

Subscription to CrossMedia studies

 

Subscription to CIM cross-media studies (TGM, etc.) is mandatory for all subscribers to a CIM tactical study. The conditions for benefiting from the results of these studies are as follows: CIM membership and payment of annual participation fees for CIM strategic studies. 

To register for CIM strategic studies, please contact crossmedia@cim.be