Tempo

Cinema term indicating how half of the theatre network rotates during an advertising campaign. At the fastest pace, the entire network is used within the same week with no break between campaign weeks. The alternating pace uses both halves of the network simultaneously but allows a one-week gap between each showing. The continuous pace alternates the network halves: week 1 in half 1, week 2 in half 2, and so on. The alternating time is the same as in the previous case but allows a one-week gap between each showing. The slowest pace schedules one week in one network half, followed by a one-week break, and so on.