Seasonality

Description
The set of fluctuations that can affect a media planning indicator (reach, cost, advertising expenditures, noise, etc.) during different months or weeks of the year.
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Several times a year, the CIM publishes Newsflashes with hot news, breaking updates, and new figures, as well as updates on CIM ONE, and Monthly editions with clear overviews, insights, trends, and analyses you won't find anywhere else.

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In our newsletters you will discover:
The latest results from the CIM studies for television, radio, digital, press and out-of-home;
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Events, releases and other activities you don't want to miss;
“Figures & Facts”: short facts that you can use immediately in presentations or strategic discussions.