De impact van lokale media en reclame
Lokale media en reclame spelen een cruciale rol in de Belgische economie en culturele identiteit. In dit thema onderzoeken experts hoe reclame economische groei stimuleert, creativiteit ondersteunt en de band tussen merken en consumenten versterkt — terwijl ze de toegevoegde waarde van lokale media en bureaus benadrukken.
Geert Noels, CEO Econopolis Group - What is the impact of advertising and media on the Belgian economy?
Luc Suykens, CEO and Vice-Chairman UBA - Are you surprised by the high impact of advertising and media on the Belgian economy?
Marc Frederix, President Raad voor Reclame
-What is the added value of advertising for brands?
-What is the added value of advertising for society?
Jan De Moor, Managing Director Bauer Media Outdoor Belgium - What is the added value of local media for brands and society?
Petra De Roos, CEO ACC - What is the added value of local creativity?
Nathalie L'Hoir, Managing Director UM and President UMA - What is the added value of local media agencies?