Centrum voor Informatie over de Media
Centre d'Information sur les Médias

Pre-tender CIM TV and CIM Internet

The CIM is the multimedia JIC in Belgium responsible for all media currency studies in Belgium.
The contracts of the CIM Internet and Television studies expire at the end of 2012. The CIM and its members would like to be prepared for the measurement of the Internet and Television of tomorrow. As both media are evolving rapidly and increasingly meet on common ground, existing measurement techniques are also changing quickly.

In order to get a better perspective on available solutions, the CIM wants to organize a pre-tender, or joint request for information, in order to:
1. gather the latest information on methodological and technological alternatives and strengthen the formal tender for both studies which will be published during the summer of 2011,
2. select research agencies that will be invited to participate in the formal tender procedure.

This selection will be based on the professionalism shown in handling this request for information, and the ability to give a clear view on available solutions and their pertinence to the Belgian situation. In attachment, please find a short description of the current Internet and Television studies in Belgium and its aspirations for the future. The type of solution and the scope of the solutions will be critical only during the formal tender procedure.

Research institutes are invited to express their interest to measure the whole or (more likely) significant parts of the internet and TV by sending a letter indicating clearly for which parts of the pre-tender they can offers solutions. General descriptions of the proposed solutions will be added in attachment. If parts of the information are confidential and cannot be shared at this stage with the market representatives united in the CIM Technical Committee, please indicate this clearly in your proposal.

We invite you to send a letter of intent and a description of your solutions by e-mail to Katrien Berte, Senior Project Manager, before April 6, 2011 (kb@cim.be, +32 2 661 31 54). The CIM may invite the research agencies for an oral presentation in April 2011.